Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. Marketing managers are often responsible for influencing the level, timing and composition of customer demand in a manner that will achieve the company’s objectives. Marketing management therefore encompasses a wide variety of functions and activities, although the marketing department itself may be responsible for only a subset of these. Effective marketing strategies play the key role in the success and growth of any organization.
Industry has a great demand for marketing managers in today’s competitive world. This course will help opening doors of opportunities into a wide range of industries like Banking, Co-operative Credit Organizations, Insurance & Investment Companies, Manufacturing industries, Automotives, Information Technology firms, Pharmaceutical Companies, Telecommunications Companies, Oil, Gas and Petrochemical Companies, several Government and Semi-Government organizations, etc.
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Business, Government and Society
Advertisement & sales Promotion
Product & Brand Management