Executive MBA Program

E-MBA in Marketing Management

Course ID EMBA015

Marketing Management

Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. Marketing managers are often responsible for influencing the level, timing and composition of customer demand in a manner that will achieve the company’s objectives. Marketing management therefore encompasses a wide variety of functions and activities, although the marketing department itself may be responsible for only a subset of these. Effective marketing strategies play the key role in the success and growth of any organization.

Industry has a great demand for marketing managers in today’s competitive world. This course will help opening doors of opportunities into a wide range of industries like Banking, Co-operative Credit Organizations, Insurance & Investment Companies, Manufacturing industries, Automotives, Information Technology firms, Pharmaceutical Companies, Telecommunications Companies, Oil, Gas and Petrochemical Companies, several Government and Semi-Government organizations, etc.

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Online Course – If you’re a professional who is looking to progress your career to the next level, discuss your study opportunities with our expert.

Course Details

SEMESTER I

Business, Government and Society
Corporate Communication
Quantitative Methods
Marketing Management
Operations Management

SEMESTER II

Advertisement & sales Promotion
Product & Brand Management
Industrial Marketing
Capital Markets
International Marketing

Admission Helpline

Melcolm Institute of Professional Studies

+91- 980-536-8339
admissions@mipsedu.org

Mon – Fri 9:00A.M. – 5:00P.M.

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