Post Graduate Diploma in Management Program

P.G.D in Marketing Management

Course ID PGDM012

Marketing Management

Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. Marketing managers are often responsible for influencing the level, timing and composition of customer demand in a manner that will achieve the company’s objectives. Effective marketing strategies play a key role in the success and growth of any organization.

Industry has a great demand for marketing managers in today’s competitive world. This course will help opening doors of opportunities into a wide range of industries like Banking, Co-operative Credit Organizations, Insurance & Investment Companies, Manufacturing industries, Automotives, Information Technology firms, Pharmaceutical Companies, Telecommunications Companies, Oil, Gas and Petrochemical Companies, several Government and Semi-Government organizations, etc.

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Online Course – If you’re a professional who is looking to progress your career to the next level, discuss your study opportunities with our expert.

Course Details

SEMESTER I

Leadership and Organizational Behaviour
Corporate Communication
Marketing Management
Entrepreneurship
Management Information Systems

SEMESTER II

International Marketing
Advertising and Sales Promotion
Product and Brand Management
Industrial Marketing
Financial Services Marketing

Admission Helpline

Melcolm Institute of Professional Studies

+91- 980-536-8339
admissions@mipsedu.org

Mon – Fri 9:00A.M. – 5:00P.M.

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